The application of crowdfunding in healthcare project and antecedents of successful crowdfunding health projects

Abstract

In the field of Internet finance, the application of crowdfunding projects in various fields has become a hot spot, especially in the film and animation industry as a significant financing tool. The government is also adopting various regulations to manage the crowdfunding industry, making the crowdfunding industry a better tool for sharing government financial pressure. In China today, it is of considerable significance to use the Internet + healthcare to reduce government medical expenditures. This study focuses on the study of the impact of different factors on donors' willingness to donate in healthcare project on crowdfunding platform successfully. By examining which factor has the most significant, this study can give the government recommendations: make improvements in areas related to that factor. Disease types usually receive much attention from donors in healthcare crowdfunding projects. The study also examines the mediating effect between the other four disease types and the success of the donation. This study discusses, for the first time, the impact of different factors on the success of healthcare in the crowdfunding industry.