Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.12540/466
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dc.contributor.authorMarjerison, Rob K.en_US
dc.contributor.authorGui, Yiwenen_US
dc.contributor.authorHao, Jinen_US
dc.date.accessioned2021-02-28T01:15:25Z-
dc.date.available2021-02-28T01:15:25Z-
dc.date.issued2021-
dc.identifier.citationMarjerison, R. K., Yiwen, G., & Jin, H. (2021). The dilemma of brick and mortar bookstores: An exploration of trends, consumer motives and perceptions, and possible paths to sustainability. Review of Integrative Business and Economics Research, 10(3), 39-67.en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12540/466-
dc.description.abstractThis research explores how digitalization has impacted brick-and-mortar bookstores in China as well as consumers’ motives and perceptions. Digitalization has brought profound changes with regard to the use and production of printed materials including the development of internet-accessible literature and has resulted in threats to brick-andmortar bookstores’ position in the business value chain. Many bookstores have closed and those remaining are facing difficulties and must seek ways to compete in the technology-enabled marketplace. Quantitative research, including descriptive and inferential data from an online survey, was used to assess the respondents’ reading patterns, and perceptions of physical bookstores’ role and value add. Primary data collected through an online survey was analyzed. The findings indicate that bookstores could continue to provide value and may be viable, however, doing so requires transformation, adaptation, and innovation. Suggestions are offered for further related studies to be undertaken.en_US
dc.format.extent29 pagesen_US
dc.format.mimetypeapplication/pdfen_US
dc.language.isoengen_US
dc.publisherGMP Press & Printing Co.en_US
dc.relation.ispartofReview of Integrative Business and Economics Researchen_US
dc.rights.urihttps://creativecommons.org/licenses/by-nc/4.0/-
dc.subject.lcshBook Storesen_US
dc.titleThe dilemma of brick and mortar bookstores: An exploration of trends, consumer motives and perceptions, and possible paths to sustainabilityen_US
dc.typeArticleen_US
dc.rights.licenseAttribution-NonCommercial 4.0 International (CC BY-NC 4.0)en_US
wku.groupCollege of Business and Public Managementen_US
dc.subject.keywordsDigitalizationen_US
dc.subject.keywordsBrick-and-mortaren_US
dc.subject.keywordsBusiness Transformationen_US
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