Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.12540/423
DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | Marjerison, Rob K. | en_US |
dc.contributor.author | Wang, Ling | en_US |
dc.date.accessioned | 2021-01-10T05:36:46Z | - |
dc.date.available | 2021-01-10T05:36:46Z | - |
dc.date.issued | 2020 | - |
dc.identifier.uri | https://hdl.handle.net/20.500.12540/423 | - |
dc.description.abstract | The objective of this paper is to explore the attitudes of Chinese customers towards competition between Chinese and foreign toy brands. The finding in the literature review indicates that China has a large toy market and a large number of toy customers. But the competition between domestic toy brands and foreign brands is severe. This paper summarized some potential solutions to problems that appear in competition and used the survey to collect customers’ feedbacks towards those solutions in order to help Chinese toy enterprises succeed in doing business. This research analyzes customers’ feedback using quantitative method. This paper will use online survey to collect toy consumers’ feedbacks. A total of 212 respondents participated in this survey. After analyzing the customer feedback, this paper finds out that customers who interest in buying different toys have different preferences toward different solutions. This finding will help domestic toy companies efficiently improve their competitiveness and win customers in the competitive toy market. | en_US |
dc.format.extent | 25 pages | en_US |
dc.format.mimetype | application/pdf | en_US |
dc.language.iso | eng | en_US |
dc.rights.uri | https://creativecommons.org/licenses/by-nc/4.0/ | - |
dc.subject.lcsh | Toy Industry | en_US |
dc.title | A comparison of consumer attitudes: Chinese and foreign brands of toys | en_US |
dc.type | Thesis | en_US |
dc.rights.license | Attribution-NonCommercial 4.0 International (CC BY-NC 4.0) | en_US |
wku.group | College of Business and Public Management | en_US |
wku.identifier.studentID | 1025856 | en_US |
dc.subject.keywords | Brand Competition | en_US |
dc.subject.keywords | Customer Attitude | en_US |
wku.thesis.degree | Bachelor of Science | en_US |
wku.degree.discipline | Global Business | en_US |
wku.degree.grantor | Wenzhou-Kean University | en_US |
Appears in Collections: | Theses and Dissertations |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
wku_etd001_cbpm01_000395.pdf | 318.26 kB | Adobe PDF | View/Open |
Page view(s)
926
checked on Mar 29, 2024
Download(s)
841
checked on Mar 29, 2024
Google ScholarTM
Check
This item is licensed under a Creative Commons License