Accessing transportation applications’ impact on customers’ choices of public transportation: The case of Chinese millennials

Abstract

The objective of this research is to ascertain how transportation applications would affect the traveling behaviors of China’s younger generation, specifically regarding their preference when using public transportation. The findings of the literature review indicate that customers could be prompted by transportation applications to reduce private car usage and upturn their public transport usage. This research adopted quantitative methods, and employed primary data to statistical analysis. The data were collected by a detailed online survey. The survey was designed according to the corresponsive findings from the literature review. A total of 364 respondents participated in this survey. The data analysis results displayed a significant impact of Transportation Applications Utilization (TAU) and Transpiration Application Frequency (TAF) on Public Transportation Utilization (PTU) and Public Transportation Frequency (PTF). The regression tests also indicated there was a positive impact of Customer Attitude (CA) of transportation applications on Public Transportation Frequency (PTF). The conclusions are consistent with the former researches and support the main hypotheses. However, it is recommended that the future researchers measure the outcomes with a larger sample size and longer time duration due to certain limitations of this paper.