Paint industry in Bangladesh: A case study of berger paint Bangladesh LTD.

Abstract

The paper is about the scope of business performance of Berger Paint Bangladesh Limited (BPBL) with the objective to explore it marketing efficiency in the global context. It analyzes the marketing policies, techniques, methods practiced by BPBL to expose the organizational frame for marketing and to have a generalized view about paint industry with special emphasis on Berger Paints Bangladesh Limited. Regarding the methodology used it is to mention that the issue has no statistical database, no statistical tool or mathematical for analysis of the collected information and preparation of this paper. The article is made on the basis of the qualitative analysis of the information gathered from secondary and primary sources. In short, Strength, Weakness, Opportunity and Threat (SWOT) analysis has been used for investigation of challenges and prospects of paint industry and Berger paint Bangladesh Ltd in particular. The study was conducted during December 2008 to June 2009. The study leads to the presumption that the existing distribution network will be enhanced and problem to deliver smoothly will be solved so that customers become interested towards the goods of BPBL. More concentration on customers’ satisfaction will be given to maintain existing clients and further develop new customer. More concentration will be given on customers’ satisfaction to maintain existing clients and innovative initiatives will be taken to develop and gain new customer. Worldwide, Berger is the brand of trust since 300 years. With continuous product development and services to the customers Berger can convey the message to the customers that they have the right brand.