Does online rating affect firms’ performance in hotel industry? Case study from hotel groups in China

Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.12540/181

Title:	Does online rating affect firms’ performance in hotel industry? Case study from hotel groups in China
Authors:	Rahman, Md. J. Xu, Yufei
Issue Date:	2019
Publisher:	Virtus Interpress
Source:	Rahman, M. J., & Yufei, X. (2019). Does online rating affect firms’ performance in hotel industry? Case study from hotel groups in China. Corporate Governance and Sustainability Review, 3(2), 46-53.
Journal:	Corporate Governance and Sustainability Review
Abstract:	The purpose of this study is to investigate whether online rating affects the firm performance of hotel companies in China. For the purpose of this research, the data consists of online customer rating data and financial data from 2013 to 2017. This study is a case study and five representative hotel groups were selected to do the research. The regression models were built up to test the relationships. Using various common financial ratios to measure firm performance and a large online rating sample from the five hotel groups in China, the research finds that online rating is not related to the financial performance of the hotel industry in China. These results support part of findings from previous literature and add some findings from the relationship between online ratings and hotel groups in China in this kind of research.
URI:	https://hdl.handle.net/20.500.12540/181
DOI:	10.22495/cgsrv3i2p5
Appears in Collections:	Scholarly Publications