Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.12540/142
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dc.contributor.authorZhao, Dusangen_US
dc.contributor.authorRahman, Md. J.en_US
dc.date.accessioned2020-07-30T02:28:22Z-
dc.date.available2020-07-30T02:28:22Z-
dc.date.issued2019-
dc.identifier.citationZhao, D., & Rahman, M. J. (2019). Effects of Airbnb hosts’ quality and quantity attributes on reservation performance: The case of Hong Kong. Academy of Marketing Studies Journal, 23(2), 1-13.en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12540/142-
dc.description.abstractThis study examined the effects of hosts’ quality attributes on the reservation performance of their listings. It also determined whether the number of listings a host manages impacts the quality of the experience, which in turn affects reservations. We used the InsideAirbnb database to collect publicly available information about hosts and listings on Airbnb.com in Hong Kong in 2018. Our sample included 2,284 hosts in Hong Kong. We used a regression model to examine the effects of quality and quantity attributes on the reservation performance of these Airbnb listings. We found that the hosts’ quality attributes, excluding the membership and local host attributes, positively influenced the number of reservations a host received. The results have implications for business development on sharing economy platforms and for hosts who wish to improve their trade.en_US
dc.format.extent13 pagesen_US
dc.format.mimetypeapplication/pdfen_US
dc.language.isoengen_US
dc.publisherAllied Business Academiesen_US
dc.relation.ispartofAcademy of Marketing Studies Journalen_US
dc.rights.urihttps://creativecommons.org/licenses/by-nc/4.0/-
dc.subject.lcshAirbnben_US
dc.subject.lcshSharing Economyen_US
dc.subject.lcshTrusten_US
dc.subject.lcshSignalingen_US
dc.titleEffects of Airbnb hosts’ quality and quantity attributes on reservation performance: The case of Hong Kongen_US
dc.typeArticleen_US
dc.rights.licenseAttribution-NonCommercial 4.0 International (CC BY-NC 4.0)en_US
dc.subject.keywordsListing Performanceen_US
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