Loading... 2 0 5 0 false
Full Name
Yousaf, Salman
Main Affiliation
 
Email
syousaf@kean.edu
 
Loading... 3 0 5 0 false

Publications
(Articles)

Refined By:
Subject:  Pakistan

Results 1-12 of 12 (Search time: 0.005 seconds).

Issue DateTitleAuthor(s)
12014Branding Pakistan as a “Sufi” country: The role of religion in developing a nation's brandYousaf, Salman ; Li, Huaibin 
22020Does international sporting boycott act as a social identity threat? The effects on the national collective self-esteem of Pakistani cricket fansYousaf, Salman ; Laber, Fahad 
32013Evaluating the influences of religiosity and product involvement level on the consumersYousaf, Salman ; Malik, Muhammad S. 
42018Humanizing stigmatized places: Inter-group contact and attitude change toward Pakistan and Iran in the ‘Humans of New York’ Facebook spaceYousaf, Salman ; Fan, Xiucheng 
52018The impact of utilitarian and hedonistic shopping values on sustainable fashion consumption: The moderating role of religiosityRazzaq, Zohaib ; Razzaq, Ali ; Yousaf, Salman ; Hong, Zhao 
62015Information agents and cultural differences as determinants of country‘s reputation and its subsequent effects on tourism prospects of a country in sustained crises: The case of PakistanYousaf, Salman ; Samreen, Nida 
72020Migration intentions: A sign of a weak nation brand? A multi-group analysis between China and PakistanYousaf, Salman ; Tauni, Mohammad Z. ; Fan, Xiucheng 
82015Political marketing in Pakistan: Exaggerated promises, delusive claims, marketable development projects and change advocacyYousaf, Salman 
92013Profiling consumer behavior in the context of involvement level and demographic factors: Evidence of within-country differences from a developing economyYousaf, Salman ; Li, Huaibin 
102017Quantification of country images as stereotypes and their role in developing a nation brand: The case of PakistanYousaf, Salman 
112015Representations of Pakistan: A framing analysis of coverage in the U.S. and Chinese news media surrounding operation Zarb-e-AzbYousaf, Salman 
122015Social identity, collective self esteem and country reputation: The case of PakistanYousaf, Salman ; Li, Huaibin