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Yousaf, Salman
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Showing results 19 to 24 of 24
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Issue Date
Title
Author(s)
2015
Political marketing in Pakistan: Exaggerated promises, delusive claims, marketable development projects and change advocacy
Yousaf, Salman
2013
Profiling consumer behavior in the context of involvement level and demographic factors: Evidence of within-country differences from a developing economy
Yousaf, Salman
; Li, Huaibin
2014
Promotion mix management: A consumer focused Islamic perspective
Yousaf, Salman
2017
Quantification of country images as stereotypes and their role in developing a nation brand: The case of Pakistan
Yousaf, Salman
2015
Representations of Pakistan: A framing analysis of coverage in the U.S. and Chinese news media surrounding operation Zarb-e-Azb
Yousaf, Salman
2015
Social identity, collective self esteem and country reputation: The case of Pakistan
Yousaf, Salman
; Li, Huaibin