Browsing by Author Yousaf, Salman


Or, select a letter below to browse by last name
0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Showing results 15 to 24 of 24 < previous 
Issue DateTitleAuthor(s)
2020Migration intentions: A sign of a weak nation brand? A multi-group analysis between China and PakistanYousaf, Salman ; Tauni, Mohammad Z. ; Fan, Xiucheng 
2016The moderating impact of emotions on customer equity drivers and loyalty intentions: Evidence of within sector differencesRazzaq, Zohaib ; Yousaf, Salman ; Hong, Zhao 
2018Moderating influence of advisor personality on the association between financial advice and investor stock trading behaviorTauni, Muhammad Z. ; Majeed, Muhammad A. ; Mirza, Sultan S. ; Yousaf, Salman ; Jebran, Khalil 
2014The need for new service innovation in Halal marketingKabiraj, Sajal ; Walke, R. C. ; Yousaf, Salman 
2015Political marketing in Pakistan: Exaggerated promises, delusive claims, marketable development projects and change advocacyYousaf, Salman 
2013Profiling consumer behavior in the context of involvement level and demographic factors: Evidence of within-country differences from a developing economyYousaf, Salman ; Li, Huaibin 
2014Promotion mix management: A consumer focused Islamic perspectiveYousaf, Salman 
2017Quantification of country images as stereotypes and their role in developing a nation brand: The case of PakistanYousaf, Salman 
2015Representations of Pakistan: A framing analysis of coverage in the U.S. and Chinese news media surrounding operation Zarb-e-AzbYousaf, Salman 
2015Social identity, collective self esteem and country reputation: The case of PakistanYousaf, Salman ; Li, Huaibin 
Showing results 15 to 24 of 24 < previous