Browsing by Author Yousaf, Salman


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Showing results 6 to 24 of 24 < previous 
Issue DateTitleAuthor(s)
2018Halal culinary and tourism marketing strategies on government websites: A preliminary analysisYousaf, Salman ; Fan, Xiucheng 
2018Humanizing stigmatized places: Inter-group contact and attitude change toward Pakistan and Iran in the ‘Humans of New York’ Facebook spaceYousaf, Salman ; Fan, Xiucheng 
2019The impact of customer equity drivers on loyalty intentions among Chinese banking customers: The moderating role of emotionsRazzaq, Zohaib ; Razzaq, Ali ; Yousaf, Salman ; Akram, Umair ; Hong, Zhao 
2019Impact of service innovation on customer satisfaction: An evidence from Pakistani banking industryKanwal, Rimsha ; Yousaf, Salman 
2018The impact of utilitarian and hedonistic shopping values on sustainable fashion consumption: The moderating role of religiosityRazzaq, Zohaib ; Razzaq, Ali ; Yousaf, Salman ; Hong, Zhao 
2015The influence of Investor personality traits on information acquisition and trading behavior: Evidence from Chinese futures exchangeTauni, Muhammad Z. ; Fang, Hong X. ; Rao, Zia-ur-Rehman ; Yousaf, Salman 
2015Information agents and cultural differences as determinants of country‘s reputation and its subsequent effects on tourism prospects of a country in sustained crises: The case of PakistanYousaf, Salman ; Samreen, Nida 
2020Investor-advisor Big Five personality similarity and stock trading performanceTauni, Muhammad Z. ; Yousaf, Salman ; Ahsan, Tanveer 
2019Lost Destination marketing opportunities due to international sporting boycottYousaf, Salman 
2020Migration intentions: A sign of a weak nation brand? A multi-group analysis between China and PakistanYousaf, Salman ; Tauni, Mohammad Z. ; Fan, Xiucheng 
2016The moderating impact of emotions on customer equity drivers and loyalty intentions: Evidence of within sector differencesRazzaq, Zohaib ; Yousaf, Salman ; Hong, Zhao 
2018Moderating influence of advisor personality on the association between financial advice and investor stock trading behaviorTauni, Muhammad Z. ; Majeed, Muhammad A. ; Mirza, Sultan S. ; Yousaf, Salman ; Jebran, Khalil 
2014The need for new service innovation in Halal marketingKabiraj, Sajal ; Walke, R. C. ; Yousaf, Salman 
2015Political marketing in Pakistan: Exaggerated promises, delusive claims, marketable development projects and change advocacyYousaf, Salman 
2013Profiling consumer behavior in the context of involvement level and demographic factors: Evidence of within-country differences from a developing economyYousaf, Salman ; Li, Huaibin 
2014Promotion mix management: A consumer focused Islamic perspectiveYousaf, Salman 
2017Quantification of country images as stereotypes and their role in developing a nation brand: The case of PakistanYousaf, Salman 
2015Representations of Pakistan: A framing analysis of coverage in the U.S. and Chinese news media surrounding operation Zarb-e-AzbYousaf, Salman 
2015Social identity, collective self esteem and country reputation: The case of PakistanYousaf, Salman ; Li, Huaibin 
Showing results 6 to 24 of 24 < previous