Browsing by Author Ho, Han-Chiang
Showing results 1 to 4 of 4
| Issue Date | Title | Author(s) |
|---|---|---|
| 2020 | Hedonic and utilitarian value as a mediator of men’s intention to purchase cosmetics | Ho, Han-Chiang ; Chiu, Candy L. ; Mansumitrchai, Somkiat ; Quarles, Brian J. |
| 2019 | Influence of language of packaging labels on consumers’ buying preferences | Ho, Han-Chiang ; Chiu, Candy L. ; Jiang, Dai ; Shen, Jiale ; Xu, Hong |
| 2019 | Metrosexual trend in facial care products: Analysis of factors that influence young Chinese men purchasing intention | Chiu, Candy L. ; Wang, Qiyue ; Ho, Han-Chiang ; Zhang, Jiang ; Zhao, Fusu |
| 2019 | Understanding the role of attitude components in co-branding: A comparison of Spanish and Taiwanese consumers | Ho, Han-Chiang ; Chiu, Candy L. ; Liu, Su-Ping ; Lee, Ling L. ; Lado, Nora ; Cesaronic, Fabrizio |